Sam Jones

Sam Jones is a director who lives at the intersection of comedy and culture — making branded work that earns its laugh rather than borrowing one. Her instinct for casting, timing, and character transforms even the most product-forward brief into something audiences actually want to watch.

Her roster reads like a shortlist of brands that get it: Starbucks, Domino's, Wendy's, Mucinex, Nestlé. She has partnered with talent ranging from Jason Derulo to Nick Swardson to RuPaul's Drag Race cast — always finding a way to let the talent shine while keeping the brand sharp.

Selected Work